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Intimate Merger surges to daily limit up in afternoon session on data partnership with global ad intelligence platform Browsi

Thu May 21, 2026 1:29 pm JST Catalyst

Intimate Merger, Inc. <7072> surged in the afternoon session, hitting the daily limit up at 987 yen. Around 11:30 a.m., the company announced the launch of data integration between its post-cookie identifier "IM-UID" and "Browsi," a marketing intelligence platform for advertisers and advertising agencies operated by Israel-based Browsi Ltd. The news is being viewed as positive.

The company has built an advanced advertising exposure dataset in a cookieless environment, marking the first such initiative in the Japanese market. This enables the identification of signals indicating "which targets were exposed to which competitor ads," which was difficult with conventional DSPs and analysis tools, thereby allowing for multifaceted marketing analysis and campaign execution.

Source: MINKABU PRESS

*Translated by generative AI. Click here for the original article.

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