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Intimate Merger Rebounds on Launch of Data Utilization Support for In-House Advertising Operations

Fri Apr 3, 2026 12:54 pm JST Catalyst

Intimate Merger, Inc. <7072> rebounded. The company announced on the day that it has launched support services for data utilization in corporate in-house advertising operations, which is viewed as positive news.

The initiative comes in response to the rapid advancement of advertising automation technology and the accelerating trend of companies bringing advertising delivery in-house rather than outsourcing to agencies. By integrating the company's approximately 1 billion audience data records and data utilization expertise into operational processes, Intimate Merger will support the design, construction, and execution of "data utilization environments" for corporate in-house advertising operations. The service enables targeting delivery, effectiveness measurement, and audience analysis that are difficult to achieve with proprietary data alone. It also supports post-Cookie measures utilizing TV data, survey data, lifestyle data, and data utilization platforms. The company will provide comprehensive support from complimentary data utilization strategy formulation through execution, analysis, and improvement.

Source: MINKABU PRESS

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