NEO MARKETING rises for fifth straight day on launch of overseas in-store observation research service
NEO MARKETING Inc. <4196> shares extended their gains for a fifth consecutive session on Monday. Following Friday's close, the company announced the launch of its Overseas In-Store Observation Research service, where its English-speaking staff conduct direct research at overseas retail locations, fueling buying interest.
Overseas in-store consumer research has typically been outsourced to local partners, leading to challenges such as variations in research quality depending on the contractor and a failure to capture desired information due to miscommunicated research designs. In response, NEO MARKETING conducts on-site interviews with consumers considering purchases at overseas retail stores to understand buying motives, comparison and consideration processes, and shelf-front behavior. This approach enables flexible interviews tailored to client needs and ensures strict quality control, while allowing researchers to probe deeper on-site to uncover unexpected insights.
Source: MINKABU PRESS
*Translated by generative AI. Click here for the original article.
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