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TOHO surges on TOHO Cinemas ticket price revision

Tue Jun 2, 2026 1:50 pm JST Catalyst

Shares of TOHO CO., LTD. <9602> rebounded significantly on Tuesday, drawing strong buyer interest after its theater subsidiary, TOHO Cinemas, announced a comprehensive ticket price hike on Monday, June 1. The revised pricing structure, effective July 1, fueled investor optimism over enhanced profit margins. Under the new schedule, general admission will shift from a flat 2,000 yen to a flexible range of 2,000 to 2,200 yen, senior tickets will rise to 1,400 yen from 1,300 yen, and late-show rates will increase to a range of 1,600 to 1,700 yen from 1,500 yen. Adjustments will also be applied to student, child, and first-day screenings. Meanwhile, the December 1 "Cinema Day" promotional rate will remain unchanged at 1,000 yen, and discounts for patrons with disabilities will be maintained at current levels.

Source: MINKABU PRESS

*Translated by generative AI. Click here for the original article.

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