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TOEI COMPANY shares firm on launch of 'Toei Games' brand, initial lineup to be announced on the 24th

Wed Apr 22, 2026 12:46 pm JST Catalyst

TOEI COMPANY,LTD. <9605> traded firmly after announcing the launch of its new gaming brand, "Toei Games," on April 21. The market viewed the expansion into original gaming titles as a positive development.

The initiative aims to create new global intellectual property (IP), using games as a foundation. TOEI plans to unveil its initial lineup on April 24, featuring original titles from domestic and international creators rather than existing company franchises. The business will focus initially on PC via Steam before expanding to consoles, including Nintendo Switch, PlayStation, and Xbox.

Source: MINKABU PRESS

*Translated by generative AI. Click here for the original article.

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