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Sanrio Company Continues to Rise on Launch of First In-House Game Brand 'Sanrio Games'

Tue Apr 21, 2026 1:17 pm JST Catalyst

Sanrio Company, Ltd. <8136> shares extended gains after the company announced the launch of its first in-house game brand, Sanrio Games. The stock reversed an early decline to trade in positive territory as investors bought in on expectations of future earnings contributions. Sanrio plans to launch its debut title, Sanrio Party Land, globally this autumn for the Nintendo Switch and its successor. The company aims to release approximately 10 titles over the next three years. Sanrio will develop games in-house to deeply reflect character worldviews and strengthen customer engagement, while also exploring intellectual property (IP) development originating from its games.

In addition to Sanrio Party Land, which features custom avatars and mini-games, a second title is scheduled for release within the current fiscal year. Further details regarding the title and timing will be disclosed in due course.

Source: MINKABU PRESS

*Translated by generative AI. Click here for the original article.

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