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Marche turns positive in afternoon session on business alliance with Sunrise Service, operator of 'Echigo Tsukemen Ishin'
Marche Corporation <7524> turned positive in the afternoon session. Around 1:00 p.m., the company announced it had signed a business alliance agreement with Sunrise Service, a fellow subsidiary of Tenpos Holdings Co., Ltd. <2751> that operates delivery sushi brand 'Tsukiji Kaihin' and tsukemen noodle shop 'Echigo Tsukemen Ishin,' to launch a noodle business format as a new food business venture. This news has been viewed as positive.
Under the business alliance, Sunrise Service will provide Marche with know-how related to product development, recipe management, store operations, and brand management for 'Echigo Tsukemen,' as well as license the use of the 'Echigo Tsukemen' brand and related trademarks. Based on this know-how and trademark license, Marche will be responsible for store development, operations, and sales management in the western Japan area, expanding its store network. Marche stated that the impact on earnings for the fiscal year ending March 2027 will be minimal.
Source: MINKABU PRESS
*Translated by generative AI. Click here for the original article.
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