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Direct Marketing MiX, 30% Increase in Net Income for The Current Fiscal Year, Dividend Raised by 2.5 Yen

Fri Feb 13, 2026 3:30 pm JST Earnings

7354 Direct Marketing MiX Inc. 【IFRS】

Earnings Report

Direct Marketing MiX Inc. <7354> [TSE Std] announced its financial results (based on IFRS) after the market closed on February 13th (15:30). The consolidated net income for the fiscal year ended December 2025 increased by 61.3% from the previous period to 1.34 billion yen. For the fiscal year ending December 2026, the consolidated net income is expected to expand to 30.1% to 1.75 billion yen. This will be the third consecutive term of profit growth.

At the same time, the company has decided to increase the dividend this fiscal year to 9.5 yen, an increase of 2.5 yen from the previous fiscal year.

In the most recent three-month period, from October to December (4Q), the consolidated net income increased 34.8% from the same period last year, reaching 0.31 billion yen. The operating profit margin significantly improved from 4.9% in the same period last year to 8.1%.

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Actual Results

Historical Performance
Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
Dec, 2023 26,851 1,220 1,180 310 6.7 3 Feb 13, 2024 IFRS
Dec, 2024 20,952 1,434 1,391 834 18.1 4.50 Feb 14, 2025 IFRS
Dec, 2025 22,694 2,133 2,073 1,345 29.0 7 Feb 13, 2026 IFRS
YoY +8.3% +48.7% +49.0% +61.3% +60.5%

Full Year Results vs. Previous Guidance

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
Dec, 2025 Guidance 22,500 2,100 2,040 1,275 27.5 7 Nov 14, 2025 IFRS
Dec, 2025 Results 22,694 2,133 2,073 1,345 29.0 7 Feb 13, 2026 IFRS
Revision Rate +0.9% +1.6% +1.6% +5.5% +5.5%

Current Period Guidance

H1 Results

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
Jan - Jun, 2025 11,641 1,278 1,257 794 17.1 0 Aug 14, 2025 IFRS
Jan - Jun, 2026 Guidance ー ー ー ー － 0 Feb 13, 2026 IFRS
YoY － － － － －

Current Period Guidance

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
Dec, 2024 20,952 1,434 1,391 834 18.1 4.50 Feb 14, 2025 IFRS
Dec, 2025 22,694 2,133 2,073 1,345 29.0 7 Feb 13, 2026 IFRS
Dec, 2026 Guidance 24,000 2,350 2,250 1,750 37.7 9.50 Feb 13, 2026 IFRS
YoY +5.8% +10.2% +8.5% +30.1% +30.1%

Quarterly Results

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Operating Profit Margin Announce Accounting Standards
Oct - Dec, 2024 5,231 255 243 230 5.0 4.9 Feb 14, 2025 IFRS
Jan - Mar, 2025 5,985 747 736 463 10.0 12.5 May 15, 2025 IFRS
Apr - Jun, 2025 5,656 531 521 331 7.1 9.4 Aug 14, 2025 IFRS
Jul - Sep, 2025 5,382 395 388 241 5.2 7.3 Nov 14, 2025 IFRS
Oct - Dec, 2025 5,671 460 428 310 6.7 8.1 Feb 13, 2026 IFRS
YoY +8.4% +80.4% +76.1% +34.8% +34.1%

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