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Lovable Marketing, First Half Ordinary Profit Decreases by 25%

Fri Jun 13, 2025 3:30 pm JST Earnings

9254 Lovable Marketing Group,inc. 【J-GAAP】

Earnings Report

Lovable Marketing Group,inc. <9254> [TSE Growth] announced its financial results after the market closed on June 13th (15:30). The consolidated ordinary profit for the cumulative second quarter of the fiscal year ending October 2025 (November 2024 to April 2025) decreased 24.5% from the same period last year to 117 million yen. Progress toward the full-year plan of 150 million yen was 78.0%, below the same period of the previous year of 105.4%.

Based on the first-half performance announced by the company and the unchanged full-year plan, our calculation indicates that the consolidated ordinary profit/loss for the May to October period (second half) is expected to turn into a profit of 33 million yen (compared to a loss of 8 million yen in the same period last year).

In the most recent three-month period, from February to April (2Q), the consolidated ordinary profit amounted to 107 million yen, an increase of 1.9% compared to the same period last year. However, the operating profit margin decreased from 16.3% in the same period last year to 15.0%.

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Actual Results

Accumulated Results 2nd Quarter
Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Progress Rate vs. First Half Announce Accounting Standards
Nov - Apr, 2023 1,092 145 155 81 57.3 105.4 Jun 14, 2024 J-GAAP
Apr - Sep, 2023 Changed ー ー ー ー － ー Dec 13, 2024 J-GAAP
Nov - Apr, 2024 1,327 106 117 54 44.0 78.0 Jun 13, 2025 J-GAAP
YoY － － － － －

First Half Results vs. Previous Guidance

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
Nov - Apr, 2024 Guidance ー ー ー ー － 0 Dec 13, 2024 J-GAAP
Nov - Apr, 2024 Results 1,327 106 117 54 44.0 0 Jun 13, 2025 J-GAAP
Revision Rate － － － － －

Current Period Guidance

Second Half Results

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
May - Oct, 2024 1,069 -8 -8 -9 -6.6 0 Dec 13, 2024 J-GAAP
May - Oct, 2025 Guidance 1,373 44 33 26 21.0 0 Jun 13, 2025 J-GAAP
YoY +28.4% － － － －

Current Period Guidance

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Adj. Dividend Announce Accounting Standards
Oct, 2023 Changed 1,025 22 25 9 6.8 0 Dec 13, 2023 J-GAAP
Oct, 2024 2,161 137 147 72 52.8 0 Dec 13, 2024 J-GAAP
Oct, 2025 Guidance 2,700 150 150 80 64.5 0 Dec 13, 2024 J-GAAP
YoY +24.9% +9.5% +2.0% +11.1% +22.2%

Quarterly Results

Fiscal Year Revenue Operating Profit Ordinary Profit Net Profit Adj. EPS Operating Profit Margin Announce Accounting Standards
Feb - Apr, 2024 588 96 105 59 41.7 16.3 Jun 14, 2024 J-GAAP
May - Jul, 2024 496 10 11 0 1.1 2.0 Sep 13, 2024 J-GAAP
Aug - Oct, 2024 573 -18 -19 -9 -6.6 -3.1 Dec 13, 2024 J-GAAP
Nov - Jan, 2024 619 0 10 8 7.0 0.0 Mar 14, 2025 J-GAAP
Feb - Apr, 2025 708 106 107 46 37.5 15.0 Jun 13, 2025 J-GAAP
YoY +20.4% +10.4% +1.9% -22.0% -10.1%

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